Procesul de planificare strategica de marketing in turismul sustenabil
MARKETING STRATEGIC PLANNING PROCESS IN SUSTAINABLE TOURISM
Author(s): Silvia MuhcinaSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: tourism; strategy; marketing; planning
Summary/Abstract: The strategic marketing planning in sustainable tourism is a complex step, which involves succesive specified stages. In this process, it must be considered that tourism activity implies many categories of participants, which are situated on different decision levels (services suppliers, tourism products producers and distributors, central and local public authorities). These categories of participants has often contrary interests and, more often, they does’ nt consider the sustainable development principles in there’s marketing planning activity.
Journal: Analele Universităţii din Craiova - Seria Ştiinţe Economice
- Issue Year: XXXVI/2008
- Issue No: 5
- Page Count: 5
- Language: English