What Does Google Opinion Rewards Require and Get from Users?
What Does Google Opinion Rewards Require and Get from Users?
Author(s): Hasan Cem Çelik, Ömür TalaySubject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Polskie Towarzystwo Komunikacji Społecznej
Keywords: communication; digital surveillance; counter-surveillance; data sharing; mobile apps;
Summary/Abstract: This article focuses on the mobile app called “Google Opinion Rewards” (GOR), which is used as a data collection tool in market research and academic research. Developed by Google Surveys, GOR deals with voluntary participation of app users in data sharing in return for rewards. In-depth interviews were conducted with 12 participants from the USA, the UK and Turkey to gain comprehensive knowledge about the app ecosystem. The aim of the interviews was to understand the motivations of GOR users for using the app, and explore the counter-surveillance strategies users have developed to avoid surveillance. The findings indicate that most GOR users share their information recklessly even if they have security concerns and that users who are actively involved in surveillance, knowingly or unknowingly, and who want to maximise their income develop masking strategies against surveillance.
Journal: Central European Journal of Communication
- Issue Year: 16/2023
- Issue No: 33
- Page Range: 79-100
- Page Count: 22
- Language: English