ANALYSIS OF AN EFFECTIVE USE OF HUMAN RESOURCES IN TOURISM: A CASE STUDY IN AZERBAIJAN
ANALYSIS OF AN EFFECTIVE USE OF HUMAN RESOURCES IN TOURISM: A CASE STUDY IN AZERBAIJAN

Summary/Abstract: Big and successful companies understand the importance of the human factor. Unfortunately, the purpose of some small and not very successful companies is only to make a profit. Many of them do not think about the ways how that profit is made. The abuse of people’s knowledge and skills has never been considered to be correct and never will be considered. The loss of employees’ loyalty is the result of underestimating their personality, desires and needs, which is common especially in the service sector. This article is about human resources and their role in the hotel sector of Azerbaijan. The purpose of the article is to emphasize the importance of the human factor in the development of tourism in Azerbaijan and the importance of investing in human resources in order to achieve quality and competitive advantage. The paper adapts and modifies the human action model to use it in analyzing the effectiveness and success of hotel companies.

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