THE ROLE OF MOBILE APPS IN DESTINATION MARKETING AND BRANDING
THE ROLE OF MOBILE APPS IN DESTINATION MARKETING AND BRANDING
Author(s): István Benedek, Tamás SzöllősiSubject(s): Geography, Regional studies, Applied Geography, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Universitatea Babeş-Bolyai
Keywords: destination marketing; destination branding; digital branding; mobile apps; m-tourism;
Summary/Abstract: Since the turn of the millennium, mobile applications have played an increasingly important role in destination marketing and branding. Official destination apps are specific media channels designed to communicate the unique characteristics of a destination and influence visitors’ perceptions of the place. To date, no prior research has been carried out to analyse the use of destination mobile apps in Romania. The current paper tries to fill in this gap in the literature and provide an analysis of destination mobile apps of Romanian counties using a revised framework based on literature review and earlier studies.
Journal: Territorial Identity and Development
- Issue Year: 7/2022
- Issue No: 1
- Page Range: 95-108
- Page Count: 14
- Language: English