DESIGN FOR TERRITORIES AND GREEN ECONOMY: IN SEARCH OF A STRATEGY FOR LOCAL DEVELOPMENT
DESIGN FOR TERRITORIES AND GREEN ECONOMY: IN SEARCH OF A STRATEGY FOR LOCAL DEVELOPMENT

Summary/Abstract: We live in a fast-paced world where it is necessary to rethink lifestyles and develop new strategies to create a green future. Given this scenario, this study presents an introductory discussion that aims to link design thinking, behavioural science and green economy and identify potential synergies to promote sustainable growth and territorial resilience through the development of a ‘new framework for design for territories’. While design for territories consists of outlining strategic approaches to the design of products, services, and systems to strengthen local communities and enhance territories, the ‘new framework for design for territories’ faces the challenge of taking on a new transdisciplinary strategic role. Because of its ability to mediate between actors, techniques, and technologies, the ‘new framework for design for territories’ was developed based on a literature review from the fields of design thinking, behavioural science, green economy, and design for territories. The findings suggest a remarkable way of thinking that can be successfully applied to policy design, especially for innovative, soft, noncommand or classical economic policies. Finally, we emphasise the possibilities of applying design for territories as an innovation catalyst for sustainable territorial value chains, products, and services with well-defined territorial identities.

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