Research concerning the need of capitalizing on the material resources in sports marketing
Research concerning the need of capitalizing on the material resources in sports marketing
Author(s): Gabriel Talaghir, Victoria GheoneaSubject(s): Economy
Published by: Editura Universitară Danubius
Keywords: movement activities; sports facilities; financial resources; additional revenues; sports marketing
Summary/Abstract: This dissertation is trying to increase awareness regarding the unexploited material resources that the Faculty of Physical Education and Sports owns. In the context of the increased interest in practicing sports, a better utilization would determine significant financial benefits.
Journal: Euro Economica
- Issue Year: 25/2010
- Issue No: 02
- Page Range: 25-34
- Page Count: 10
- Language: English