THE INFLUENCE OF MOTIVATION, COMMUNICATION, AND EDUCATION ON THE DEVELOPMENT OF FEMALE ENTREPRENEURSHIP
THE INFLUENCE OF MOTIVATION, COMMUNICATION, AND EDUCATION ON THE DEVELOPMENT OF FEMALE ENTREPRENEURSHIP

Summary/Abstract: Today, entrepreneurship is recognized as a basic element of economic growth and development. In recent years, there has been a development of female entrepreneurship, due to the increasing interest of women in this sphere of business. Women's entrepreneurship today attracts a lot of attention because, in addition to contributing to the creation of jobs and the economic growth of the country, women's entrepreneurship is recognized as a source of competitive advantage and increasing entrepreneurial diversity. Since there are more and more women who decide to start their businesses, the topic of this paper is the analysis of the influence of motivation, communication, and education on the development of female entrepreneurship in the Republic of Croatia.

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