Eufonia, sensoryka i intertekstualność w komunikacji perswazyjnej na przykładzie tekstu z pogranicza kultur – J 8, 1-11
Euphony, sensory activation and intertextuality in the persuasive communication in a text at the intersection of cultures – John 8: 1-11

Summary/Abstract: The location of the gospel text of John 8:1-11 at the intersection of oral culture and literacy, and its mixed Semitic and Greek context, make it particularly evocative, dialogical, personalized and socially relevant. Euphony is one of the peripheral persuasive strategies, mainly used for its conative function. It implies the importance of the process of observation and engagement, and increases the sensitivity to communications. Sensory activation appears in textual references to the senses of sight, hearing, touch, kinetics and may calatyze a change in, among others, one's system of values and alignments. Intertextuality allows for a recognition that the style of perception is a key issue in understanding the topic of this biblical text - the law - and makes it possible for the receiver to open up to the perception of future events, which it announces.

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