THE CONSTRUCTION OF GENDER IDENTITY
IN TExTBOOkS AT THE INTERSECTION BETWEEN GENDER IDEOLOGY AND NEOLIBERAL IDEOLOGY: A COmPARATIvE ANALYSIS OF TExTBOOkS FOR TEACHING ITALIAN AND SERBIAN
AS FOREIGN LANGUAGES Cover Image

LA COSTRUzIONE DELL’IDENTITÀ DI GENERE NEI MANUALI LS FRA IDEOLOGIA DI GENERE E IDEOLOGIA NEOLIBERALE: UN’ANALISI COmPARATIvA DEI MANUALI DI ITALIANO LS E DI SERBO LS
THE CONSTRUCTION OF GENDER IDENTITY IN TExTBOOkS AT THE INTERSECTION BETWEEN GENDER IDEOLOGY AND NEOLIBERAL IDEOLOGY: A COmPARATIvE ANALYSIS OF TExTBOOkS FOR TEACHING ITALIAN AND SERBIAN AS FOREIGN LANGUAGES

Author(s): Nataša D. Vučenović
Subject(s): Gender Studies, Foreign languages learning, Comparative Linguistics, South Slavic Languages, Pedagogy, Sociology of Literature
Published by: Wydawnictwo Adam Marszałek
Keywords: foreign language textbooks; Italian FL; Serbian FL; clothes and fashion; gender ideology; neoliberal ideology; critical pedagogy;

Summary/Abstract: This paper aims to analyse the elements of gender ideology and neo-liberal ideology in a corpus composed of three Italian and two Serbian as a foreign language textbooks. The focus of the study is centered on the representation of activities related to the purchase of clothes and accessories, analysed from the perspective of Critical Discourse Analysis. The results indicate that neoliberal values are sustained through the idea that women are naturally predisposed to be clothes and fashion consumers. On a broader scale, the results implicate that the educational materials taken into examination lack a critical pedagogy approach, and that they do not employ the critical and the transformative potential of education, instead they are limited to the reproduction of dominant ideologies.

  • Issue Year: 14/2023
  • Issue No: 1
  • Page Range: 141-161
  • Page Count: 21
  • Language: Italian