PERFORMANCE ANALYSIS OF COMPANIES IN SERBIA BASED ON THE LMAW-DNMA METHOD
PERFORMANCE ANALYSIS OF COMPANIES IN SERBIA BASED ON THE LMAW-DNMA METHOD

Summary/Abstract: Recently, the importance of applying multi-criteria decision-making methods in the economy has been increasing. With their help, more realistic results are achieved in the function of improvement in the future by applying relevant measures. Based on that, this paper analyzes the performance of companies in Serbia based on the LMAW-DNMA method. According to the results of the DNMA method, the top five companies in Serbia include: TELEKOM SRBIJA AD BELGRADE, DELTA HOLDING DOO BELGRADE, MK GROUP DOO BELGRADE, JP SRBIJAGAS NOVI SAD and HEMOFARM AD VRŠAC. The best performance was recorded at the company TELEKOM SRBIJA AD, BELGRADE. The company with the worst performance is YURA CORPORATION DOO RAČA. This positioning of companies in Serbia according to performance was influenced by numerous factors. These are: general economic conditions, inflation, interest rate, exchange rate, employment, living standards of the population, the Covid-19 pandemic, and the energy crisis. Likewise, the efficiency of human resource, asset, capital, sales and profit management. The application of new concepts of cost management (for example, calculation of costs by basic activities) and digitization of the entire business play a significant role in this. Effective control of these and other factors can significantly influence the achievement of the target performance of companies in Serbia.

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