UTICAJ SAVREMENIH DIGITALNIH ALATA NA KANDIDATE SA TRŽIŠTA RADA: ANALIZA LINKEDIN MREŽE
THE IMPACT OF MODERN DIGITAL TOOLS ON LABOR MARKET CANDIDATES: ANALYSIS OF THE LINKEDIN NETWORK

Summary/Abstract: The application of modern digital tools for business purposes is increasingly coming to the fore due to the massive development and use of information technologies. The aim of this paper is to point out the role and importance of modern digital tools in the process of attracting candidates on the labor market. A special emphasis of the paper will be on the professional network LinkedIn, which is very popular, not only in the world, but also in the Republic of Serbia. In addition to the literature review, in this paper is conducted empirical research using a specially designed questionnaire for that purpose in order to identify the extent to which the LinkedIn network is used for professional purposes in the Republic of Serbia. A total of 59 respondents participated in the research. The largest number of respondents are under 30 years old and are currently attending undergraduate studies in the social and humanities field. Regarding the frequency of use of the LinkedIn network, more than half of the respondents visit this network once or twice in two weeks. The research results showed that 40% of respondents at least once received a job offer through the LinkedIn network, while 60% of respondents consider this network important for their career development.

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