Развојот на македонската етномода во денешната дигитална ера – нови предизвици и дигитални модни формати
The Development of Macedonian Ethno Fashion in Today’s Digital Era – New Challenges and Digital Fashion Formats

Summary/Abstract: The need to belong is important in all societies as it strengthens the sense of cultural identity. Dress is one of those important phenomenological factors, since the cultural identity of an ethnic community can be recognized through it. Throughout history, clothing develops and changes depending on social changes, cultural and political forms and identities of a people or a country. Macedonian folk costumes evolving through the ages have had dual roles. The main role lies in their practicality and their applicable values, while the second element is more significant and relates to the aesthetic segment, especially their ornamentation which is of inestimable value. This blend of traditional Macedonian clothing and contemporary clothing of today, expressed in the language of fashion and its rules, discloses a specific and “new” research area whose scholarly character creates its own language of style. Fashion is a set of various signs and symbols that interact with the human body at a certain time and place. On one hand, this treasure of great creative and scientific fundus, allows the fashion designer to explore “beauty” and the beauty of dress on several levels. Through the possibility of using different digital methods, digital technologies and computer applications, it is possible to create a modern and creative concept of fashion designer prototype and fashion collection. In the attempt to create an author’s ethnic collection called “Triplet”, I used the digital system of recomposing the classical arrangement of textile ornaments from two segments.

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