ULUSAL MARKAMIZI OLUŞTURMANIN GELİŞİM YÖNLERİ
DEVELOPMENT DIRECTIONS OF CREATING OUR NATIONAL BRAND

Summary/Abstract: The article touched on the necessity of creating a national brand and the target directions of the strategy to be carried out in this direction. The basic principles of the development of the country's economy of each national brand to be created and the directions that will be the main target of the future production opportunities of local companies in the conditions of stable competition were examined. At the same time, the positioning strategy of our national brand in the world market creation is shown as the main direction. The role and role of brand strategy in the economy of Azerbaijan, as well as information about the products that have won the brand name.

• Details
• Contents