Budowanie identyfikacji wizualnej za pomocą plakatu…. Architektura informacji a neuroestetyka
Creating a visual identity with poster. Information architecture and neuroaesthetics
Author(s): Wiktoria JamrózSubject(s): Media studies, Visual Arts, Information Architecture, Electronic information storage and retrieval, Sociology of Art
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie
Keywords: information architecture; visual identity; poster; eyetracking; perception; neuroaesthetics;
Summary/Abstract: This article is based on Bachelor’s thesis topic. The main aim is to introduce the concepts of neuroaesthetics as a recent sub-discipline of empirical aesthetics that takes a scientific approach to the study of aesthetic perceptions of art. This article addresses the following question: “Is combination of neuroaesthetics and information architecture a guarantee of a good visual message?”. Eye-tracking technology was used to verify the thesis. The research process and results will be presented.
Journal: Annales Universitatis Cracoviensis. Studia ad Bibliothecarum Scientiam Pertinentia
- Issue Year: 2019
- Issue No: 17
- Page Range: 354-363
- Page Count: 10
- Language: Polish