The Decorative Use of Phraseological Units With an Anthropomorphic Element of Antique Origin in Newspapers
The Decorative Use of Phraseological Units With an Anthropomorphic Element of Antique Origin in Newspapers

Summary/Abstract: The language of the print media reacts quickly to changes in all spheres of society. Language units with a subject-logical ingredient become a very powerful tool here. The results of our research show that the integration of phraseological units with an anthroponymic element of antique origin into newspapers makes news interesting and meaningful thereby retaining the interest of the reader. These units also both serve to express the author’s thoughts, and to convey his/her attitude as well as his/her assessment. This has a tremendous impact on the reader’s perception.

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