Questionnaire Development and Test of Its Reliability and Validity for College Students’ Consumption Attitude towards Takeaway
Questionnaire Development and Test of Its Reliability and Validity for College Students’ Consumption Attitude towards Takeaway

Summary/Abstract: In the information age, takeaway has become an important way for people to consume food. College students’ online ordering of food takeaways has become an important part of life. It is of practical significance to understand the consumption characteristics and consumption values of college students by investigating their attitudes towards takeaway consumption through questionnaires. Objective: To design a “college students’ takeaway consumption attitude questionnaire”, which includes cognitive and emotional components. Methods: On the basis of literature research, the consumption attitude of college students to takeaway consumption was understood through semi-structured interviews, and the questionnaire items were designed according to the interview results; in the form of questionnaire survey, 246 “college students’ takeaway consumption attitude questionnaires” were distributed to test the internal consistency, exploratory factor analysis and validity of the questionnaire. Result: Internal consistency of the questionnaire α the coefficient is 0.885; the KMO value of the questionnaire is 0.852>0.8, χ²= 1754.637, with a significance level of 0.000, indicating that the college students’ takeaway attitude questionnaire is suitable for factor analysis, and factors with a characteristic root greater than1 (perceived value, subjective norms, satisfaction, trust) are extracted, with a cumulative variance of 64.674%, reaching an acceptable value. Conclusion: The college students’ takeaway consumption attitude questionnaire has good reliability and validity, and can be used as a tool for the study of college students’ consumption attitude towards takeaway”

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