Semiotics of discourses in interaction
Semiotics of discourses in interaction

Summary/Abstract: A multifaceted representation of an event is accomplished in media discourse as a result of interaction between other discourses, which is promoted by signs and is crucial for persuading the audience. This paper aims to investigate the semiotic underpinnings of how different discourses interact within media discourse. For this research, text from articles that were posted on the The Guardian newspaper’s website was chosen and gathered. Discourse analysis, semiotic analysis, observational techniques and descriptive techniques were all used. It was discovered as a result that the use of signs from other discourses in media discourse to depict a particular event causes discourses to interact, which takes the forms of interdiscursivity and polydiscursivity. The situation depicted in the media text is presented and analysed in a variety of ways as a result of the media discourse’s polydiscursivity; this is because the media discourse represents a combined situation by combining signs from various discourses. The interaction of discourses in media discourse shows how different spheres of human life interact and affect one another in how this process is represented in media discourse.

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