ПРЕДИЗВИКАТЕЛСТВА И ВЪЗМОЖНОСТИ ПРЕД СТАРТИРАЩИТЕ КОМПАНИИ В УСЛОВИЯТА НА ПАНДЕМИЯТА ОТ COVID-19
CHALLENGES AND OPPORTUNITIES FOR START-UPS IN THE CONTEXT OF THE COVID-19 PANDEMIC

Summary/Abstract: The crisis caused by the spread of the COVID-19 virus worldwide has had not only health consequences but also severe economic and social ones affecting a number of sectors. The pandemic has undoubtedly changed the business environment, as the entrepreneurial ecosystem is going through hard times, but on the other hand, new opportunities and niches are emerging for start-ups. Start-ups dare to position themselves where no established organization is interested and does not dare to pursue opportunities. Newly established companies are flexible as an organizational structure, but rarely see the light of maturity and grow into a full-fledged organization on their own. They often fail due to managerial deficiencies during the construction phase, due to a leadership or management deficit during their eventual transformation into a full-fledged organization or due to economic crises. For this reason, the purpose of the article is to examine the challenges and opportunities for development of start-ups in the context of the COVID-19 virus.

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