SEMIOTIC ASPECTS OF PERSONAL BRAND – ROGER FEDERER
SEMIOTIC ASPECTS OF PERSONAL BRAND – ROGER FEDERER
Author(s): Cristian Arhip, Odette ArhipSubject(s): Semiotics / Semiology, Media studies, Theory of Communication, Sports Studies
Published by: Editura Arhipelag XXI
Keywords: brand; analysis; symbol; influence; tennis;
Summary/Abstract: Our contribution offers a semiotic analysis of the advertisements in which Roger Federer, a sports legend, appears. The material also includes a swot analysis and one of the consumer market that the Swiss player has a beneficial influence on. The personal brand is always a current problem, and the name Federer is enough to provide a complete and astonishing flowering even after the end of the actual career.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2023
- Issue No: 33
- Page Range: 44-50
- Page Count: 7
- Language: Romanian