Управление на националните културни институти в чужбина. Проблеми и препоръки
Management of national institutes of culture overseas. Issues and recommendations

Summary/Abstract: National institutes of culture of each country that are found abroad have an extremely significant role not only in the spread and popularization of national culture, but in the execution and implementation of the national strategy for cultural diplomacy, when the country has one. Cultural institute overseas that are well functioning and abundant with good managers and sufficient funds could contribute to the creation of good national reputation at international level and bring many political benefits and influence for the country. In the following article, I will comment on the structure of the national institutes of culture overseas of countries that develop successful activities (British Council of the UK, Istituto Italiano di Cultura of Italy etc.). I will analyze the management of the Bulgarian Institutes of Culture overseas and the issues they are currently facing, subsequently I will give recommendations for a clearer and, most of all, a more unified structure with more revenue and, respectively, opportunities for the implementation of bigger projects.

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