„NIE MA POTRZEBY...”. JĘZYK SĄSIADA W KRAJOBRAZIE JĘZYKOWYM POGRANICZA POLSKO-CZESKIEGO – ANALIZA PORÓWNAWCZA KUDOWY ZDROJU I NÁCHODU Z UWZGLĘDNIENIEM OPINII ICH MIESZKAŃCÓW
“THERE IS NO NEED...”. THE LANGUAGE OF THE NEIGHBOR IN THE LINGUISTIC LANDSCAPE OF THE POLISH-CZECH BORDERLAND – A COMPARATIVE ANALYSIS OF KUDOWA ZDRÓJ AND NÁCHOD WITH THE REFERENCE TO THE OPINIONS OF THE INHABITANTS

Summary/Abstract: The article presents the results of a comparative analysis of the linguistic landscape of two towns located on the Polish-Czech border: Kudowa Zdrój and Náchod. Their location makes it possible to attempt a comparative observation of how two levels of the linguistic landscape are created: top-down and bottom-up. It also gives the opportunity to analyze the behavior of the residents themselves and their attitude towards the neighbor’s language. The article also highlights which communication strategy is more attractive for both nations – whether communication is heading towards general globalization nowadays, and the dominant language is becoming lingua franca – English, or whether borderline influences the development of receptive multilingualism (lingua receptiva).

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