PROEKOLOGICZNE I PROZWIERZĘCE POSTAWY NADAWCÓW KAMPANII SPOŁECZNYCH
PROECOLOGICAL AND PROANIMAL ATTITUDES SENDERS OF THE SOCIAL ADVERTISEMENTS
Author(s): Anna WójciukSubject(s): Behaviorism, Human Ecology, Environmental interactions
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: social advertisement; ecology; ecological problems; protection of the natural environment; proecological attitudes; proanimal attitudes; persuasion;
Summary/Abstract: Nowadays, mankind is struggling with specific social challenges, particularly the increasing debate on largely man-made ecological problems. Different entities try to influence people’s behaviour using different methods, such as social advertising. The social advertisement promotes proecological and proanimal activity, thus generating a greater ability to combat ecological problems. In this article the author describes proecological and proanimal behavior.
Journal: Humanistyka i Przyrodoznawstwo
- Issue Year: 2019
- Issue No: 25
- Page Range: 269-282
- Page Count: 14
- Language: Polish