REZILIENŢA CONSUMATORULUI ŞI CONSOLIDAREA ACESTEIA
CONSUMER RESILIENCE AND STRENGTHENING CONSUMER RESILIENCE

Summary/Abstract: As consumers engage in an ever-evolving offline or online commercial environment, it becomes increasingly important to explore strategies that enhance their resilience and empower them to make informed choices. This article examines the concept of consumer resilience and its significance in the face of economic uncertainties and changing market dynamics, proposing effective approaches to strengthen consumer resilience, with a focus on the importance of financial education, digital literacy, and media literacy for consumers to protect themselves against unfair commercial practices.

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