Uticaj uvođenja novog proizvoda na indikatore boniteta predizeća: analiza TOPSIS metodom
Influence Of Introducing A New Product On The Company's Solvency Indicators: Topsis Method Analysis

Summary/Abstract: New product introduction is one of the most important processes for many companies, but at the same time one of the most difficult to consider. New product introductions may require significant market and engineering research and entail more significant changes in recources and manufacturing process, as well as a major marketing program. But at the same time, the introduction of new products is the main mechanism to increase market competitiveness and achieve higher profits. As the introduction of new products affects various indicators of solvency of a company, multi-criteria analysis algorithms can be successfully applied for the analysis of its effects. This paper presented the application of TOPSIS method in the analysis of the impact of the introduction of new product.

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