Partnerstwa artystyczne w polskiej branży wydawniczej i reklamowej pierwszej połowy XX wieku
Artistic partnerships in the Polish publishing and advertising industries in the first half of the 20th century

Summary/Abstract: The formation of various types of artistic partnerships was a common practice among practititioners of commercial art in the interwar period. This phenomenon has been previously discussed by researchers, but it has not received any in depth research treatment thus far. This paper is an attempt at a more synthetic discussion of the issue, its scale, sources and effects. Based on a review of a large selection of commercial art, and on analysis of sources and informational publications, an expansive presentation has been created, of various artistic partnerships active in the first half of the 20th century. On the basis of the formally acknowledged traits, legacy, internal structure and other functional characteristics, the artistic partnerships discussed were divided into three groups: temporary collaborations, artistic cooperatives, and artistic and graphic studios.A chronology of such artistic corporations is presented, which clearly shows an increasing tendency to to form such organisations throughout the 1920s to the apex of this art form’s popularity, which took place in the 1930s. It is shown that this trend was arrested by the outbreak of war, but it continued to influence similar artistic collaborations, which were initiated immediately after the war, and also in later periods.The article also highlights numerous problems experienced by such artistic partnerships, which should be the subject of further study. The data which has been gathered about artistic partnerships, while incomplete, has been presented in the form of a table as a basis for further research in the future.

• Details
• Contents