MODERN MEANS FOR EFFICIENCY IN COMMUNICATION AND INCREASING AUDIENCE
MODERN MEANS FOR EFFICIENCY IN COMMUNICATION AND INCREASING AUDIENCE

Summary/Abstract: Our contemporary society, within the context of one unprecedent technological development and digitalization, caught in the hurricane of all kind of transformations and challenges, especially regarding the new means of communications and human interactions, until the most personal and intimate level, is forced in a certain way to adapt itself ongoing. Though, the new media and the efficient communications methods have conducted to the development of some new original ways of expressing messages in order to reach the targeted audience, for every passionate youngster, but also for professionals. Vlogs, podcasts, media applications are new means of communication towards which are going the most flexible and oriented media professionals, encouraged by the success of these youngsters whom, at the beginning, have developed this kind of communication for entertaining themselves and their friends, and also by the new perspectives and opportunities of creating one specialized audience and advertising income within the pandemic and kind of forced digitalization context.

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