External communication of the employer branding before the
COVID-19 pandemic Content analysis on the websites and Facebook pages of seven IT
companies in Cluj-Napoca
External communication of the employer branding before the
COVID-19 pandemic Content analysis on the websites and Facebook pages of seven IT
companies in Cluj-Napoca
Author(s): Kinga Bendel-KrippánSubject(s): Media studies, Communication studies, Health and medicine and law, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Medea Egyesület
Keywords: employer branding; external communication; employer brand identity; recruitment;
Summary/Abstract: Employer branding has become a relatively new approach to recruitment, which can make employers more competitive in the long run. Companies with strong employer brand have the potential to reduce employee acquisition costs and increase employee retention. This research focuses on external communication of the employer branding. The aim of the paper is to map how companies communicate about the employer brand identity. With content analysis, the study examines the information shared on the communication channels of the IT companies participating in the research (own websites and Facebook pages)using a quantitative method.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: XVIII/2023
- Issue No: 2
- Page Range: 21-40
- Page Count: 20
- Language: English
