SPECIFICUL FUNCŢIONAL AL FRAZEI AVERBALE ÎN TEXTUL PUBLICITAR
FUNCTIONAL PECULIARITIES OF NONVERBAL COMPLEX SENTENCES IN ADVERTISEMENTS
Author(s): Cristina EnicovSubject(s): Language studies, Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Lexis, Cognitive linguistics, Phraseology
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: non-verbal phrase; advertising text; syntactic construction; role,
Summary/Abstract: General linguistic tendency toward laconicity and brevity that has been registered recently, requires the use, in this text, along with traditional verbal phrases, also non-verbal phrases, i.e. verb phrases that are deprived of a verb. In this article, we address the role of this type of syntactic construction in the structure of the French advertising text.
Journal: Limbaj si context, revista internationala de lingvistica, semiotica si stiinta literara
- Issue Year: 1/2012
- Issue No: IV
- Page Range: 122-128
- Page Count: 7
- Language: Romanian
