ADVERTISING LANGUAGE. THE STREET PANEL
ADVERTISING LANGUAGE. THE STREET PANEL
Author(s): Carmen NeamţuSubject(s): Media studies, Lexis, Semantics, Psycholinguistics, Sociolinguistics, Descriptive linguistics, Theory of Communication
Published by: Editura Arhipelag XXI
Keywords: ads; billboards; street panel;
Summary/Abstract: A 2021 BRAT study demonstrates that, despite the costs, street panel advertising is an effective way to reach the consumers. In this paper we will see some relevant ad classifications This paper presents some considerations related to the situation of advertising made through billboards. A good panel must be visible, surprising, intelligible, impressing and memorable. The story must be moving to conquer you.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2021
- Issue No: 25
- Page Range: 107-115
- Page Count: 9
- Language: Romanian