FOOD INDUSTRY SUPPLIERS’ MANAGEMENT STRATEGIES DURING THE ECONOMIC CRISIS
FOOD INDUSTRY SUPPLIERS’ MANAGEMENT STRATEGIES DURING THE ECONOMIC CRISIS

Summary/Abstract: Starting from 2008, the global financial crisis was felt in almost every industry, and the food industry was no exception either. In this industry effects of the crisis were felt only from the beginning of 2009. Previous studies approached the problem from the perspective of the companies in this industry and the perspective of consumers. In our paper we adopt a different type of approach, examining the perspective of the suppliers in food industry to see how much exposure a company has to the crisis that has its main activity in the distribution of industrial detergents for the food industry. We used various models from strategic management theory to analyze the company and its environment; also we set a general scoring system which has the purpose to measure the exposure of the company to the crisis. After we determine the exposure-category which the analyzed company belongs to, using a simplified Balanced Scorecard method we try to define the main aspects of its crisis strategy. As a result, we get an overall picture of the possibilities for the suppliers in the food industry under crisis conditions and we develop options for crisis management and necessary strategic steps.

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