Badanie exit poll – historia, funkcje i specyfika
Exit poll – Its History, Function and Specifity

Summary/Abstract: In the article the Author presents history and functions of exit poll and also advantages and disadvantages of such a method of analysing voting behaviour. Nowadays exit poll is used not only to predict voting results (as it was originally meant to), but also to verify transparency of election, to analyse conditioning of voting behaviour and to specify directions of future political actions. The Author draws attention to the following advantages of exit poll: a) limiting opportunism of post-poll declarations within the range of preferences, opinions and declared participation in polls; b) limiting the range of mistakes resulting from the deficiency of memory; c) resisting possible changes of attitudes and opinions in time; and d) ensuring contact with electorate who are hardly accessible for typical opinion poll. The Author also discusses disadvantages of the method of study in question, among them: coverage error, nonresponse error, sampling error and measurement error.

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