Modern Approach to E-commerce in China Based on WeChat as an Example of an All-In-One ‘Super App’
Modern Approach to E-commerce in China Based on WeChat as an Example of an All-In-One ‘Super App’
Author(s): Karolina WydymusSubject(s): National Economy, Supranational / Global Economy, Business Economy / Management, Marxist economics, Civil Society, Governance, Public Administration, Economic policy, International relations/trade, Welfare systems, Political economy, Social development, Management and complex organizations, Crowd Psychology: Mass phenomena and political interactions, Nationalism Studies, Social Informatics, Welfare services, Economic development, Marketing / Advertising, Social Norms / Social Control, ICT Information and Communications Technologies, Business Ethics, Globalization, Socio-Economic Research, Geopolitics, Politics and Identity, Identity of Collectives
Published by: Wydawnictwo Naukowe Dolnośląskiej Szkoły Wyższej
Keywords: WeChat; All-In-One ‘Super Apps’; banned applications; customer journey; E-commerce; The Great Firewall of China;
Summary/Abstract: The late 1990s, when censorship was introduced in China, was a watershed moment for many Chinese companies. At that time, as many Western applications became banned in China, Chinese entrepreneurs began to develop their products at a much faster pace. An example is Tencent company which launched the WeChat application, which revolutionized the E-commerce market in China within just a few years. Chinese E-commerce differs from the Western Internet markets by the characteristics of consumer behavior, shopping platforms, or brands, which is a new co-creation model among consumers and brands. The given research paper presents a fragment of the results of own research conducted among the entrepreneurs and individuals who use the WeChat application for business or/and private purposes in China. The aim of the following study is to present the Chinese E-commerce market, and the difference between the Western and Chinese customer approaches in the example of the WeChat application. The research method used is a WeChat application case study in China. The source of the work is an analysis of the literature query in the field of E-commerce, analysis of the statistical data, and primary data, i.e., a fragment of the results of the pilot own research.
Journal: Rocznik Bezpieczeństwa Międzynarodowego
- Issue Year: 17/2023
- Issue No: 1
- Page Range: 145-169
- Page Count: 25
- Language: English