PRODUKCIJA POZORIŠNE FESTIVALSKE TV HRONIKE
PRODUCTION OF THE THEATER FESTIVAL TV CHRONICLE

Summary/Abstract: The producer of a theater festival in the production plan, in addition to the activities related to the organization of performances, and all that is necessary for a festival to take place according to plan and program, in modern social circumstances must take into account how he will present the events to the public with and around the festival. There are various ways and means of promoting and presenting the festival to the public (posters, posters, program booklets, flyers, press conferences, audio and video advertising jingles, press announcements, media appearances, social networks, internet, etc.). The process of promoting the festival takes place continuously and in different stages of its production; in the preparation phase, during and after the festival itself. One of the successful forms of creative promotion and presentation of a festival is certainly television chronicles. In a special way, the chronicle provides an insight into what happens at a festival, from its main and supporting content, participants at the festival and other interesting things that accompany festival events.

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