Komunikacja odbiorcy czy komunikacja odbiorcą? – argumentacja we współczesnej komunikacyjnej przestrzeni publicznej
Communication of the recipient or communication by the recipient? – argumentation in contemporary communicative public sphere

Summary/Abstract: The article describes the implementation of the rhetorical triangle in the communicative public sphere. Senders can employ three rhetorical-communicative strategies within it: communication with the recipient, communication of the recipient or communication by the recipient. The characterisation of this sphere through a topographical metaphor shows that the logos, ethos and pathos of public texts depend on the cognitive-communicative strategy of the senders and the flexibility of their language, which leads either to persuasion or manipulation of the recipients.

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