Regionalne rozgłośnie radiowe na rynku radiowym w Polsce
Public regional broadcasting stations on the radio market in Poland
Author(s): Marek KunaszSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: regional radio broadcasting market; media management; regional public media
Summary/Abstract: The purpose of the article is an analysis of the role and placement of public regional broadcasting stations on the radio market in Poland. The article has an empirical character. The time horizon of the research is 2006–2010. The article presents entities’ structure on the radio market in Poland, market’s strength of entities’ groups and a situation of public regional broadcasting stations in conditions of subscription’s receipts decreasing.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2012
- Issue No: 243
- Page Range: 144-152
- Page Count: 9
- Language: Polish