DIEGETIC MODELS IN THE AGE OF STORYTELLING. POTENTIAL, SPOKEN, LIVED AND INTERPRETED TEXT IN BRAND COMMUNICATION
DIEGETIC MODELS IN THE AGE OF STORYTELLING. POTENTIAL, SPOKEN, LIVED AND INTERPRETED TEXT IN BRAND COMMUNICATION
Author(s): Alexandra CrăciunSubject(s): Media studies, Theory of Communication, Psychoanalysis, Sociology of Culture
Published by: Editura Arhipelag XXI
Keywords: diegesis; collective representations; storytelling; psychoanalysis; corporate communication;
Summary/Abstract: Anthropologically speaking, the narrative has a constitutive character. Each of us is the result of a network of formative diegesis, structuring our identities. What we will try to highlight in this paper is that corporative meta-narratives, feeding collective representations are able to provide alternative fictions, competing with literature, that can be described in psychoanalytic terms as: potential, spoken, lived and interpreted texts.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2020
- Issue No: 21
- Page Range: 156-159
- Page Count: 4
- Language: Romanian