CHARACTERISTICS OF COMMUNICATION IN THE LOCAL PUBLIC ADMINISTRATION. CASE STUDY: BUCHAREST, CLUJ-NAPOCA AND TIMISOARA
CHARACTERISTICS OF COMMUNICATION IN THE LOCAL PUBLIC ADMINISTRATION. CASE STUDY: BUCHAREST, CLUJ-NAPOCA AND TIMISOARA

Summary/Abstract: The purpose of this study is to evaluate the ways in which the local public administration in Romania makes use of the opportunities offered by the development of digital communication. Another purpose is to identify the ways in which it builds its websites, how it uses them for efficient communication with the users, which the strategies of interacting with them are and which are the ways to involve the citizens in taking decisions important to the community. The public communication systems in three large urban centres of Romania – Bucharest, Cluj-Napoca and Timisoara – were examined. Special attention was given to both technological and media convergence in this communication relation and to the way in which the institutional websites function, observing whether the information is efficiently conveyed to the public. Another aspect taken into consideration is the way in which the citizens are encouraged to express their opinions and to take part in the decision making process. Modes of communication over controversial topics – the deficiencies of the local administration activity, the possible involvement of some mayors in corrupt activities – were analysed. These elements pinpoint the communication difficulties that the Romanian local administration encounters.

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