İHAP HULUSİ GÖREY’İN AFİŞLERİNDE SANATSAL DİL ve ANLATIM
ARTISTIC LANGUAGE and EXPRESSION IN IHAP HULISI GOREY POSTERS

Summary/Abstract: The development of poster art in our country has been in parallel with the development of graphic arts. It started with the establishment of the printing house by Sait Çelebi and İbrahim Müteferrika in the last periods of the Ottoman Empire. The most important factor that distinguishes İhap Hulusi Görey, an important contemporary of Turkish poster art, from his contemporaries is the artistic language and expression style he used in his posters. In his art, there are effects of staining, illustration and linear language. In his posters, he used a special watercolor technique consisting mainly of blotchy forms and harsh shadows. In Görey's art, figures and forms are illustrated in a minimal tone and color scale, and the message to be conveyed with a blotchy effect turns into a powerful communication tool. In this respect, it transforms watercolor, which is a traditional painting technique, into a graphic material that conveys direct messages. A literature review was made in the research, and printed publications related to the subject were used. In terms of adding depth to the research and illuminating our subject, the qualitative research method, which has come from the past to the present is included. In addition, a case study was conducted to determine the relationship between the subject and the related events.

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