TÜRK HAVA YOLLARI’NIN AVRUPA UÇUŞ TANITIM REKLAMLARINDA KULLANLAN KADIN İMGESİ ÜZERİNE BİR İNCELEME
AN ANALYSING ON WOMEN IMAGE THAT USED IN EUROPE FLIGHT ADVERTISEMENTS OF TURKISH AIRLINES
Author(s): Pervin KURÇERENSubject(s): Gender Studies, Media studies, Theory of Communication, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research, Transport / Logistics
Published by: Sage Yayınları
Keywords: Woman; Advertisement; Flight Advertisement; Woman Image;
Summary/Abstract: In this study was made an examination on the female image in the European flight advertisements of Turkish Airlines which has been in service for many years. Advertisements, as a commercial language, have formations that both various expression methods and with different semantic integrity. Each sector, in addition to promoting its service, also desires to reflect the values it has within itself. In this direction, advertisers by making a healthy target audience limitation and ensure that the message they want to be conveyed reaches the receiver in the right way. The image of woman, which has a general pattern in the advertising language, seems to vary according to the expectations of the audience it addresses. In this study which was prepared in line with the information obtained from various sources, were discussed and analyzed advertisement posters and film images of THY.
Journal: TURAN-SAM
- Issue Year: 15/2023
- Issue No: 58
- Page Range: 268-276
- Page Count: 9
- Language: Turkish