ОДНОСИ С ЈАВНОШЋУ И СПОРТСКИ МЕГА ДОГАЂАЈИ
PUBLIC RELATIONS AND SPORTS MEGA-EVENTS

Summary/Abstract: An amazing development of Sport Business has been present in the past decades. One of the basics for this situation is the Marketing, Media and PR conversion of the major Sports Events into spectacles with-term planetary phenomenon. Therefore, there is an emphasized need for further development of Public Relations and Communication strategies, knowledge and understanding the Communication Management of the Sports Events. Coordinated implementation of PR activities and communication methods in Sports, reduces potential negatives impacts and possible financial losses, and increases the benefits of these elements that are much more common. The paper analyzes the Special Event – Sporting Spectacle as an instrument of PR communication.

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