Strategijske dileme kulturne politike sustava audiovizualne djelatnosti u Republici Hrvatskoj
Strategic dilemmas of Cultural Policy the System of Audiovisual Activity in Republic of Croatia

Summary/Abstract: The cultural policy of the Republic of Croatia in the field of audio-visual activities, as the nation has passed through transition, has left an indelible mark on the overall area of audio-visual activities in a number of ways. Following the fall of Socialism, which implied the systematic transition of the former countries within the Socialist system towards various models of Capitalism, structural transitions also occurred as a result of global changes. With these changes, the national cultural policy pertaining to audio-visual activities was also affected. The disorientation of cultural policy decelerated, or completely halted, the development of audio-visual activities towards the creative industry. The disorientation of cultural policy arose as the result of irresponsible social conduct, the lack of respect for cultural diversity, underdeveloped ties between the public, private and civil sectors, and an absence of strategic cultural policy. In order to develop the creative industry, it is necessary to implement audio-visual activities both efficiently and effectively. To do so, it is necessary to redefine, developcand implement a set of strategies and instruments in the cultural policy of the Republic of Croatia in the field of audio-visual activities.An interdisciplinary approach that ties together the integral theories of social contractsvand dilemmas of contemporary cultural policy in the field of audio-visual activities indicates the importance of social responsibility, particularly for the private sector, which plays an important role in the development of the film industry as a profit-oriented cultural industry. Proposal: the development of the creative industry in the field of audio-visual activities in the Republic of Croatia is not possible without balanced activities of a strategic cultural policy, which will aim to create a balance between the aesthetic and market values of the audio-visual activities.

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