Supply in Marketing Process of Road Transport
Supply in Marketing Process of Road Transport

Summary/Abstract: In defining the term marketing we can come out from the sole term, which means that the term marketing is necessarily connected with market activities. These activities are arranged in a particular sequence called a marketing process. Marketing process in road transport differs in many ways from the one in the manufacturing sphere, which is determined by the fact that a road enterprise provides services. This article deals both with the issue of marketing process in road transport and position of supply in this process.

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