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Social business – a conceptual framework
Social business – a conceptual framework

Author(s): Dorota Buchnowska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: social business; social media; web 2.0 technologies; social networking service

Summary/Abstract: The staggering growth of social media is capturing significant business attention. Managers are keenly aware that social media offers organizations the opportunity to join a conversation with millions of customers and prospective customers around the globe at any time. Social network services are increasingly being used to collect the data that can be leverage to enhance the customer experience and develop new products and services. But social media offers far greater opportunities for organizations. The article presents the concept of social business. This term refers to companies which utilize social media tools across all functional areas. The paper shows the areas of social media application and the benefits that an organization can achieve by applying social media tools.

  • Issue Year: 2013
  • Issue No: 30
  • Page Range: 44-54
  • Page Count: 11
  • Language: English