A-D Typology of TV Viewers
A-D Typology of TV Viewers
Author(s): Daniel KotrčSubject(s): Media studies, Communication studies
Published by: Žilinská univerzita v Žilině
Keywords: TV; TV viewers; mass media communication; media studies;
Summary/Abstract: We can distinguish the types of TV viewers in quantitative (capacity of viewing) and qualitative (activity/passive) aspects, and their synthesis (A-D types of TV viewers). We documented the dominance of television and radio in cares of 595 adolescent respondents. Practical possibility of using of A-D TV viewers types (and differentiation of TV viewers by capacity of viewing or their activity/passive) has approved.
Journal: Komunikácie - vedecké listy Žilinskej univerzity v Žiline
- Issue Year: 9/2007
- Issue No: 2
- Page Range: 48-51
- Page Count: 4
- Language: English