Company in Crisis
Company in Crisis
Author(s): Lubica Vrablova, Milan GregorSubject(s): Business Economy / Management, Accounting - Business Administration
Published by: Žilinská univerzita v Žilině
Keywords: crisis; strategy; redevelopment; restructuring; competition; performance;
Summary/Abstract: This paper deals with corporate crisis. It draws attention to the failing firm strategy in times of crisis. The corporate crisis is an important part of business life cycle. Proper crisis management is necessary for the survival of a competitive fight and staying on the market.
Journal: Komunikácie - vedecké listy Žilinskej univerzity v Žiline
- Issue Year: 13/2011
- Issue No: 4
- Page Range: 78-81
- Page Count: 4
- Language: English