Modern Entrepreneur for the Success of Online Businesses for Small and Medium Enterprise in Thailand
Modern Entrepreneur for the Success of Online Businesses for Small and Medium Enterprise in Thailand
Author(s): Nongnapas Chairaksa, Sumaman PankhamSubject(s): Sociology of the arts, business, education, Business Ethics
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: Entrepreneur Success; Intention, Creativity; Self-Efficacy; Innovation
Summary/Abstract: The National Strategy includes a master plan for 20 years in Issue 08, Modern Entrepreneurs: Small and Medium Enterprises (SMEs). The aim is to create and develop Thai entrepreneurs to be "New Generation Entrepreneurs" who keep pace and take advantage of technology and innovation to drive businesses, especially SMEs as business operations, and play an important part in stimulating economic growth and entrepreneurship strength that will help countries compete globally. This research aimed to develop a structural equation model for entrepreneurs' contributions to the success of online businesses and SMEs in Thailand and examine the consistency of the causal relationship model for entrepreneurs' contributions to their success. This research uses a mixed methodology approach that collects and analyzes both qualitative and quantitative research.
Journal: TEM Journal
- Issue Year: 12/2023
- Issue No: 2
- Page Range: 956-966
- Page Count: 11
- Language: English