ADJECTIVE USE IN THE PROMOTION OF ROSES. CASE STUDY- ROMANIAN WEBSITES AND PRODUCT CATALOGUES
ADJECTIVE USE IN THE PROMOTION OF ROSES. CASE STUDY- ROMANIAN WEBSITES AND PRODUCT CATALOGUES
Author(s): Roxana Mihalache, Carmen-Olguţa BrezuleanuSubject(s): Language and Literature Studies, Media studies, Theoretical Linguistics, Studies of Literature, Communication studies
Published by: Editura Arhipelag XXI
Keywords: Romanian websites; Romanian product catalogue; rose; adjectives; description;
Summary/Abstract: Advertising is part of our daily lives and everything can be commercialized online. However, there are some products that are for niche markets and customers, and the flowers belong to this group. The analysis comprises Romanian websites and product catalogues, all specialized in selling roses. We were interested in the frequency of appearance and type of adjectives used to promote the products. The study revealed that the amount of adjectives used to describe the beauty, vigorousness and character of roses in the selected websites and catalogues is significant, this being reflected in their high number.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2019
- Issue No: 16
- Page Range: 528-534
- Page Count: 7
- Language: English