Новият конкурентен пейзаж в сегмента "Частно банкиране и управление на богатството"
THE NEW COMPETITIVE LANDSCAPE IN PRIVATE BANKING AND WEALTH MANAGEMENT

Summary/Abstract: Although many competitors have always coexisted in the wealth management business, large banks are usually the dominant market player. It is difficult to refute this claim today, but it is a fact that in the last decade there has been a serious shift in the industry. An additional catalyst for this proccess is the Covid-19 pandemic. This change is mainly embodied by the renaissance of the business models of some of the traditional market participants (boutique private banks and family offices) and the emergence of new competitors (WealthTech companies). The aim of the author of this article is to present the competitive landscape in the segment "Private Banking and Wealth Management", focusing on the drivers of its gradual transformation, as well as the strengths and weaknesses of leading market participants.

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