Importanţa instrumentelor de măsurare a reputaţiei online şi utilizarea acestora în stabilirea obiectivelor manageriale focusate pe eficienţă
The importance of online reputation measurement tools and their use in establishing managerial objectives focused on efficiency

Summary/Abstract: Online communication has become increasingly important for businesses in recent years, as interactions with customers can often occur through digital channels such as email, social media and web forms. In order to properly manage these online interactions and ensure that the customer experience is satisfactory, it is essential for companies to establish managerial objectives aimed at increasing efficiency. One way of achieving this is through the use of online reputation measurement tools. These tools allow companies to measure customer satisfaction, as well as customer sentiment, in real time and on an ongoing basis. This can be a valuable source of feedback in helping companies identify areas where they can improve their customer experience and ensure that they are delivering on their promises. Such tools can also be used to measure customer loyalty and identify customer segments that have higher loyalty levels, which can in turn be used to develop more targeted marketing campaigns. Additionally, these tools can be used to monitor customer complaints and resolve customer service issues more quickly and effectively. Overall, the use of online reputation measurement tools can be a powerful and useful tool for helping companies establish efficient managerial objectives. By providing a comprehensive view of customer sentiment and satisfaction, these tools can help companies identify customer issues and target customer segments more accurately. In addition, they can also be used to measure customer loyalty and help businesses develop more effective marketing campaigns. Ultimately, a better understanding of customer sentiment can lead to improved customer satisfaction and higher customer loyalty levels, resulting in higher efficiency and profitability.

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