Mecanisme de comunicare online ale organizaţiilor internaţionale. Studiu de caz: analiza comunicării pe Twitter a Naţiunilor Unite
Online communication mechanisms of international organizations. Case study: analysis of United Nations Twitter communication

Summary/Abstract: The United Nations' Twitter communication strategy focuses on sharing information, news, and updates about their activities and the work they do across the globe. This includes promoting their initiatives and campaigns, engaging in conversations with users, responding to comments, and highlighting the impact of their work on the world. They are also leveraging their platform for advocacy, such as raising awareness about urgent global issues and utilizing hashtags to reach a wider audience. Furthermore, they post a variety of content, from links to articles, photos, and videos, as well as using their account to share updates from their various branches, such as the UNICEF, UNDP, and UN Women. The UN is also using Twitter to elevate their brand, by showcasing their logo and emblem, and directing users to their website for additional information. Additionally, they engage with other influencers, celebrities, and organizations to spread their message and support their goals. This strategy has enabled the UN to reach a greater audience, drive more engagement, and increase awareness of their mission and objectives. Overall, the UN's Twitter communication strategy has been very successful in raising awareness and engaging with users on a global scale. By pushing out relevant content and making the most of their platform, they have been able to create a strong presence in the realm of social media.

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